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Winning The Digital Race in 5 Steps

The Warmup: Strategy

Dialing in strategies that are geared towards the target audience in your city and service area should be a top priority for your local business. Example: Having a quality website that displays current promotions, your service area and is mobile-friendly that also ties into your social media accounts to help drive traffic back to the site.

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In Position: Quality Website

A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded and motivates the visitor to do business with you. Information such as hours of operation, location and contact info should be extremely easy to find on your website. If you have social media profiles, buttons linked to these profiles should be present. People want a quick solution to their problem or a quick answer to their question, so the best thing you can do for your site is make it easy for them. They also want to look at something that is visually appealing and you can do that by providing them with a quality website.

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The Race: Content Optimization

Research shows that roughly 93% of online experiences begin with a search engine like Google, Yahoo or Bing. It is rare for consumers to know what they want. If your company doesn’t appear in search results, how will users find you? In most cases, they won’t. Users will, however, find your competitors and do business with them. Even if you offer a better product and service, it won’t matter to the user because, from their perspective, you don’t exist. If you want to become an option for consumers then you need to make SEO a top priority!

Getting Ahead: Social Media

Social media success does not depend on how many followers a business has. Rather, it depends on customer engagement with the account/profile. Interacting with consumers on social media is an important marketing strategy for small businesses. Using social media helps you build brand awareness, increase your customer base and connect with current customers.

Winning: Conversion Tools

Conversion tools are essential to your website. They help users interact and take action on what you’re offering. Examples being a Virtual Showroom, Visualizer and Quoting Tools.

How to bring it together?

Many companies have a website and are doing some sort of social media, but they are not deploying the correct strategy that will tie everything together. Companies are spending money, however they are not seeing the ROI and get frustrated. The key thing to remember is that takes time to execute the correct strategy to help drive leads month over month and year over year. Having a team that is able to consistently monitor the changing digital landscape is crucial for companies to grow and execute the overall digital marketing strategy.

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