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Stoneworks

When we first engaged with Stoneworks, their branding and internal structures were disjointed across their four east coast locations. Marqet’s first initiative was to unify and modernize their brand, both graphically and through the creation of a connected value proposition. Following this, we implemented a sales assessment program to align people across locations with standardized processes. Marqet also developed a mobile-friendly website to support the customer experience. We continue to grow online leads through SEO campaigns, social media content strategy, and promotional support.

Client Needs

Stoneworks’ sought the expertise of Marqet to provide direction and implementation of various marketing needs. Their aim was to raise the bar company-wide through internal and external branding, adding structure to their sales programs and creation of a lead-generating website.

01

Rebrand to unify multi-location aquisition

02

Standardize sales process, value proposition and operating model

03

Increase sales & profitability through CMO-level consulting

04

Develop attractive, “shoppable”, and user-friendly website

05

Grow digital visibility through SEO and geofencing campaigns

06

Create marketing collateral that supports programs and promotions

Services Utilized

From a visual brand upgrade to sales team development, a grand re-opening event and enhanced online initiatives, Marqet has partnered with Stoneworks to provide an integrated approach to marketing. We help to maintain brand cohesiveness and drive continuous sales growth while catering to the individual segment mix at each of their locations.

Branding

Web Design

Search Engine Optimization

Sales Consulting

Social Media

Promotions

Graphics

Advertising

Merchandising

Video Production

Results

In collaboration with Stoneworks’ internal team, Marqet has facilitated a level of unity across their showroom locations. We have helped elevate their brand perception, particularly with designers and retail customers. Most notably, our team has boosted countertop leads via their website through content strategies and local keyword optimization.

52%
AVG Growth in 3 Local Markets
61
First-Page Ranking Focus Keywords
337%
Growth in Instagram Followers