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Cutting Edge Countertops

Cutting Edge Countertops is the premier surfacing company in the Midwest. They are a leader in custom countertop fabrication with five locations across Ohio, Michigan, and Indiana. Marqet Group has been Cutting Edge Countertops’ trusted marketing agency for nearly three years. Through our partnership, we have evolved their website to be a core asset to their business, grown their digital presence through SEO campaigns, social media and digital advertising, expanded brand awareness in their local markets, and increased leads.

Client Needs

Cutting Edge Countertops sought out Marqet Group’s countertop website expertise after having a bumpy and what seemed like a never-ending project experience with another marketing agency. They had an internal marketing manager who did a fantastic job but was overloaded with to-dos and limited on capabilities. Additionally, Cutting Edge Countertops was looking to create a cohesive brand experience across their original four locations.

01

Develop attractive, “shoppable”, and user-friendly website

02

Elevate brand position in local markets

03

Share company personality & voice through social media

04

Maintain website as customer & sales resource

05

Increase showroom traffic

06

Create marketing collateral that supports programs and promotions

Services Utilized

Month to month, we manage various marketing campaigns, create useful SEO content for each customer segment and support Cutting Edge Countertops’ internal and external marketing needs. All of our efforts are driven toward capturing countertop leads along each part of the buying journey. Our consistent work with their digital assets, collateral and local partnerships have resulted in cohesive brand visibility and bottom-line growth for the company. Marqet Group has become a true partner and extension of Cutting Edge Countertops’ marketing team.

Branding

Web Design

Search Engine Optimization

Social Media

Promotions

Newsletters

Graphics

Advertising

Merchandising

Results

Cutting Edge Countertops has an internal marketing team that we collaborate regularly with to either complement or supplement marketing initiatives. While our core focus for the client has been web development/support, SEO, social media management, pay-per-click management and strategic consulting, we also assist with graphic design and communications as needed. Marqet Group has helped Cutting Edge Countertops recognize significant digital growth through our ongoing relationship.

661%
Increase in Web Users
1047%
Keyword Growth
161%
Social Media Driven Traffic