Industry News: Sherwin-Williams 2019 Color Forecast
Sherwin-Williams announces its 10th annual Colormix® Color Forecast, with a single master palette to inspire and help professionals and DIYers select the right color scheme for any project. This year’s 42-color palette can be divided into six themes, or color journals: Shapeshifter, Wanderer, Aficionado, Enthusiast, Naturalist and Raconteur. Together, the journals are fresh, fluid swipes of color that are key for 2019 color and design trends.
“Every color in the Color Forecast, whether alone or when combined with others, tells a different story, a different riddle or different song, similar to the honesty found only in a written journal,” said Sue Wadden, director of color marketing at Sherwin-Williams. “Our intent was to ask ourselves, ‘If this palette were a person, what kind of person might they be?’ making it important to bring forth a forecast that is personal and aspiring, yet attainable— how all design should be.”
Wadden developed this year’s trends with the Sherwin-Williams Color Forecast team by identifying colors from free-spirited wanderers and old-world storytellers, while drawing inspiration from every corner of the globe extending to the cosmos. The result: an organic and spontaneous palette.
There are those who always seem a little ahead of their time. Visionary and creative, this palette reaches into the cosmos and returns with a whole universe of inspiration. Shapeshifter’s aesthetic is about the mystical, from the deep sea to the galaxy and everything in between and is rooted by strong geometrics and clean lines. “The atmospheric wisps of color, grounded by deep, mysterious blues capture the unique space between technology and spirituality found in the Shapeshifter palette,” said Wadden.
This palette is for the person who will never be fenced in, who needs to soak in the endless horizons and subtle earthy tones of the high plains. Clays, caramels and browns come from canyons to worn leather and woven wool blankets of the true New West. “The Wanderer palette is sun-washed and warm,” said Wadden. “It brings you to a modern desert made of one part cowboy, one part Scandinavian style that produces a luxurious result.”
Like a bookcase of leather-bound literary classics, this pedigreed palette evokes nostalgia and timeless traditions. Copper and gold anchor merlot and gray. The tailored tones are tasteful, elegant and classic.
“When we say ‘Aficionado,’ it evokes an emotion of what is best-in-life, well-worn and bespoke,” said Wadden. “It is ostentatious without being fake or showy, and has the right amount of charm to make it feel tasteful.”
For those who go against the grain, break the rules or are more free-spirited than the status quo, the Enthusiast palette brings maximum attitude and yet produces harmonious results. The proof is in this palette, which features bold pops of vivid blue, green and red. “The Enthusiast palette is a fresh take on ‘maximalism’,” said Wadden. “It’s an opportunity to have fun and push boundaries with color.”
Nature lovers can connect with the wonder of the world in full bloom. This collection’s lush, sophisticated tones poke out from the rainforest as colorful tendrils. Ranging from mushroom to passionate pink, the focus on botanicals is slightly classic, with bold details. “From conservancies to hothouses, Naturalist brings you into a chic, French woodland,” said Wadden. “It’s a place where color never fades.”
From ancient rhetoric to today’s on-screen webcasts, there is a desire and appreciation for stories and the storytellers behind them. From Africa to the New World, human origins have been translated into this rich palette that spans time. “From rich red to muted mauve, Raconteur represents storytelling itself,” said Wadden. “These stories are a subtle reminder of how everyone is connected.”