Marketing Case Study: Cutting Edge Countertops

Fabricator Marketing Overview

Cutting Edge Countertops is the premier surfacing company in the Midwest. They are a leader in custom countertop fabrication with five locations across Ohio, Michigan, and Indiana. Marqet Group has been Cutting Edge Countertops’ trusted marketing agency for nearly three years. Through our partnership, we have evolved their website to be a core asset to their business, grown their digital presence through SEO campaigns, social media and digital advertising, expanded brand awareness in their local markets, and increased leads.

Your Countertop Marketing Partner

Cutting Edge Countertops has an internal marketing team that we collaborate regularly with to either complement or supplement marketing initiatives. While our core focus for the client has been web development/support, SEO, social media management, pay-per-click management and strategic consulting, we also assist with graphic design and communications as needed. Marqet Group has helped Cutting Edge Countertops recognize significant digital growth through our ongoing relationship.

661%

Increase in Web Users

1047%

Keyword Growth

161%

Social Media Driven Web Traffic

Kitchen & Bath Website Experts

We developed and maintain a mobile-friendly website for Cutting Edge Countertops that reflects their brand, provides a great user experience and drives leads.

Experienced a 661% increase in users since site launch

93% increase in organic sessions year over year

70%, 33% and 30% growth in each of their three local target markets

"Shoppable" countertop products to capture leads

Digital Marketing for Countertop Fabricators

Cutting Edge Countertops has invested in marketing programs that have driven long-term success for their business. Marqet Group has helped them reach substantially more customers in their market through SEO campaigns, content marketing, pay-per-click advertising, as well as listing and review management.

1047% keyword improvement | $42.9K average monthly savings

Their keyword rankings have skyrocketed in the last two years through website maintenance and high-quality, consistent SEO content. This growth would have otherwise cost them more than $40k a month by running an aggressive Google AdWords campaign.

See Example

Social Media for Kitchen & Bath Business

Marqet Group has also managed Cutting Edge Countertops social channels, including Instagram and Facebook. In the last year we’ve grown their followers by 34% and 36%, respectively, but most importantly we develop engaging content that has increased traffic via social to the website by 161%.

Countertop Marketing By The Best in the Kitchen & Bath Industry

Over the past few years, Cutting Edge Countertops has realized huge growth with the support of Marqet Group. Even in trying times, through a global pandemic, the company saw year over year gains. We’re continuously working to improve the website, engage with customers on social media and provide an in-showroom experience that matches their digital presence. Our ultimate goal is to foster more and more leads.

The Challenges

Cutting Edge Countertops sought out Marqet Group’s countertop website expertise after having a bumpy and what seemed like never-ending project experience with another marketing agency. They had an internal marketing manager who did a fantastic job but was overloaded with to-dos and limited on capabilities. Additionally, Cutting Edge Countertops was looking to create a cohesive brand experience across their original four locations.

The Solution

The Marqet team met with the client to better understand their company and their unique selling proposition in their market. We immediately began the development of their new mobile-responsive website that highlighted their vast product offering and extensive experience fabricating and installing countertops.

In conjunction with the website, we revamped their social media channels, created fresh print marketing materials and picked up their PPC campaigns.

The Results

Month to month, we manage various marketing campaigns, create useful SEO content for each customer segment and support Cutting Edge Countertops’ internal and external marketing needs. All of our efforts are driven toward capturing countertop leads along each part of the buying journey. Our consistent work with their digital assets, collateral and local partnerships have resulted in cohesive brand visibility and bottom-line growth for the company. Marqet Group has become a true partner and extension of Cutting Edge Countertops’ marketing team.

Cutting Edge Countertops