Having a website for your company gives you the opportunity to reach the entire (online) world. However, you may not necessarily provide products and services to locations outside of a particular geographical area. This is where Local SEO is important. Local SEO specifically focuses on ranking higher online in your local service area, above your competition.
Any business that has a physical location, no matter the service or products they offer, can benefit from Local SEO. In this guide, we will explain what Local SEO is, how it can improve your online visibility and help increase your sales.
Local SEO (Search Engine Optimization), is one of the most effective ways to market your local business online. This helps promote your company’s products and services to customers in your area at the exact moment they’re looking for them online. These searches take place on Google and other search engines like Bing, Yelp, Apple Maps, etc.
However, it is estimated that approximately 88% of online searches are made through Google. This means a majority of current and prospective customers are turning to Google to search for local businesses.
When it comes to creating content for Local SEO, the process of keyword research is incredibly important. This helps you know where your audience is, what they’re searching for, and allows you to target them effectively. A great deal of this research involves taking the time to look into your web analytics, understand your audience and the products and services they want, then find ways to give them what they want in your content, using a mix of keywords and phrases.
Why Does Local SEO Matter to My Business?
As a business owner, you probably have one goal in mind – driving sales. Because the large majority of people start their buying journey online, it’s important to make sure your company is optimally displayed online. When someone pulls up Google and searches for a product or service that is specific to what your business offers, particularly if they’re shopping locally, you want to show up among the first results. By doing this, you’re placing your business as top of mind for the solution to what they’re seeking.
Local SEO will move your website up in search and map results, increasing the visibility of your business and in turn, clicks to your website where you can capture leads and sales.
How Does Local SEO Work?
Local SEO focuses on optimizing your website so it can be found in local search results. For example, many of our clients are countertop fabricators, and their customers may use local search terms like:
- Granite countertops near me
- Countertops in [city name]
- Quartz showroom in [city name]
When a potential customer types a phrase like the ones above into Google, or any search engine, it checks how relevant the term is to your site and returns a list of results that match their search. The goal with Local SEO is to have your business appear as one of the top search results.
To gather information for local search, search engines rely on local content, keyword use, directory listings, social profile pages, and reference links to provide the most relevant local results to users. This is where it becomes important to make sure your branding and messaging are consistent and cohesive across digital channels.
Ready to Rank Locally?
Do you want to get more local customers? Are you tired of seeing your competition show up higher? There are many factors that influence your ranking in Local SEO, but keep in mind that local search continues to grow and change. To keep up with these trends and ensure your business shows up higher on results pages, connect with the SEO experts here at Marqet Group. We can discuss your marketing goals and formulate a digital plan that makes sense for your brand and your budget.